Spec teardownLightspeed B2BObserved live · June 2026

The Cure Hot Sauce Co.

A Courtenay hot-sauce maker stocked in ~35 shops across the Island and Sunshine Coast — with no wholesale portal at all. Every trade order runs through an orders@ inbox. We built the channel they’re missing.

Platform

Lightspeed eCom

Sells

Hot sauce, rubs, Worcestershire

Buys wholesale

Grocers, gift shops, restaurants

Today

Retail store + email orders@

The tell

~35 stockists across Vancouver Island — and zero wholesale infrastructure.

The demand is already proven: three dozen shops, oyster bars, and distilleries carry The Cure. The bottleneck isn’t getting buyers — it’s that every one of them orders by emailing Rob, who re-keys it by hand. (A placeholder “222-333-4444” phone number is still live on the contact page — the DIY tell.)

The problem

How wholesale works today

01

No wholesale channel exists

Nav is only: Products · About · Contact · Cart.

A shop owner sees the same retail-priced store a consumer does. No login, no trade pricing.

02

“Ask them to stock us”

“Don’t see where you shop? Ask them to stock us!”

The one wholesale-adjacent line pushes acquisition onto the customer — a buyer reading it has no button to click.

03

Orders by email & phone

“…inquiries: orders@thecurehotsauce.ca” · 604-353-9430

Rob hand-keys every order from free-text email. (A placeholder “222-333-4444” is still live in the contact block.)

04

A wide, volatile catalogue

~35+ SKUs · 2 sizes each · frequent small-batch drops · many “Sold out.”

All that mix-and-match math runs through an inbox, retyped every reorder.

The rebuild

The wholesale channel they’re missing

A self-serve B2B portal bolted onto their existing Lightspeed store — same catalogue, same inventory. Built for a multi-flavour maker: buyers mix-and-match a 12-pack across heat levels, and reorder their exact mix in one click.

wholesale.thecurehotsauce.ca
CThe Cure · Wholesale
Catalog · mix-and-match cases Reorder: last order
  • Black Chili Lime

    148ml · case / 12

    In stock$90.00/cs1+
  • ReapTide (Reaper chipotle)

    148ml · case / 12

    In stock$108.00/cs1+
  • Goblin’ Green

    148ml · case / 12

    In stock$72.00/cs1+
  • SirNacha

    148ml · case / 12

    Low · ships ~5 days$102.00/cs0+
  • Rob’s Rub

    250g jar · case / 6

    In stock$45.00/cs1+
  • Worcesterschreier

    148ml · case / 12

    Backordered$72.00/cs0+

min order: 4 cases / $300 · mix-and-match any 148ml into a 12-pack

Order summary
3 cases · sauces (mix)$270.00
1 case · Rob’s Rub (6)$45.00
MOQ (4 cases / $300)met ✓
Free freight at $400$315 → add 1 case
Subtotal$315.00

drops straight into fulfillment · 0 emails

Wholesale prices illustrative — The Cure publishes no wholesale pricing; retail prices observed live (June 2026).

No wholesale channel — retail prices are the only prices Gated trade portal with net wholesale pricing.
“Ask them to stock us” — no buyer-facing funnel A “Stock The Cure” login on the existing stockist page.
Email/phone orders, re-keyed by hand Self-serve ordering, straight into Lightspeed.
No MOQ or case-pack enforcement Min 4 cases / $300, enforced at the cart.
No tiered / customer-specific pricing Grocer / multi-location / restaurant tiers, live.
35+ SKUs run as mixed cases by email Mix-and-match 12-pack builder + one-click reorder.
The result

One stockist, 30 seconds

Island Affair Giftware in Comox logs in and clicks Reorder: last order. Their saved mixed case loads — Black Chili Lime, ReapTide, Goblin’ Green in one 12-pack, plus a case of Rob’s Rub. The cart confirms it clears the 4-case minimum, shows ReapTide in stock live, applies their Silver-tier price, and checks out — straight into Lightspeed.

Under 30 seconds0 emails for Rob to re-key
What it costs

The numbers, on the table

To build

$4,000

Portal on top of your Lightspeed store.

To run

$300/mo

Hosting, maintenance, support, ongoing fit.

Payback

~6 of 35

Year one (~$7,600) is covered by moving roughly 6 of your existing 35 stockists to self-serve reordering — before a single new account.

Payback illustrative — modelled on an assumed ~$300 average wholesale order at ~40% product margin; we run it on The Cure’s real numbers on the call.

This is a spec teardown

Built from public pages — not The Cure’s real data. Yours would be built from yours.

cleve@21e8.studio