Workbench — a 21e8 product

Wholesale ordering,rebuilt.

A self-serve ordering portal on top of the store you already run. Your stockists log in, see their prices and your real stock, and reorder in a minute — straight into fulfilment. $4,000 to build. $300 a month to run.

wholesale.hornbyorganic.com
HHornby Organic · Wholesale
Catalog · by the case Reorder: November mix
  • Chocolate Espresso

    Hornby Bar · 12 × 80g

    –4+
    In stock$21.50/cs
  • Chocolate Chip Peanut Butter

    Hornby Bar · 12 × 80g

    –3+
    In stock$21.50/cs
  • Oatmeal Raisin

    Hornby Bar · 12 × 80g

    –2+
    In stock$21.50/cs
  • OSnack Peanut Butter & Jam

    OSnack · 12 × 45g

    –3+
    Low · ships ~5 days$13.20/cs
  • OSnack Chocolate Chip Banana

    OSnack · 12 × 45g

    –0+
    In stock$13.20/cs
  • Pumpkin Fudge

    Hornby Bar · 12 × 80g

    –0+
    Backordered$21.50/cs

Line minimum: 2 cases per SKU, enforced before checkout.

Order summary
12 cases · Hornby Bars$258.00
3 cases · OSnack$39.60
MOQ ($175)met ✓
Free freight at $350$338 → add 1 case
Subtotal$338.00

Lands in your store. Zero emails.

Wholesale prices are illustrative — Hornby hides real wholesale rates behind approval; retail and case prices were observed live.

The portal, rebuilt for Hornby Organic from its public pages · Spec · The site is the demo

Wholesale orderingrebuilt.Shopify · Lightspeed · WooCommerceCases, not unitsTeardown firstZero emails

What it is

Your store sells retail.Wholesale still runs on email.

Shopify or Lightspeed got you most of the way. The part they didn’t cover is the part your stockists live in: prices by account, cases not units, minimums, reorders. Workbench builds that part, on the store you already run — same catalogue, same fulfilment.

01

Their prices

Every account sees its own tier, live, per SKU. Nothing hidden behind an approval, nothing retyped from a PDF.

02

Real stock

Synced from your store, so “sold out” means sold out and a buyer never emails to check.

03

Cases, not units

Minimums per line and per order, enforced before checkout — the way you actually sell.

04

One-click reorder

Last order, saved mixes, standing templates. The November mix loads in one click.

05

The freight nudge

The cart shows the gap to free shipping, so the order grows a case on its own.

06

Straight into fulfilment

Orders land in your store as orders, not in an inbox. Your fulfilment doesn’t change.

Teardowns — spec work

Two teardowns,built before anyone asked.

Producers we’d like to work with, their wholesale flow looked at from the outside, and the portal rebuilt. Public pages only — no client data.

How it goes

Teardown first.Then we talk.

  1. 01

    Send your store

    Two minutes: your URL, what it runs on, how buyers order today. Nothing stored, no account.

  2. 02

    Get the teardown

    We look at your wholesale flow from the outside, public pages only. If we can rebuild it, you get what’s broken, the portal rebuilt on your store, and the price. Free.

  3. 03

    We build it on your store

    Scoped on your real numbers, built on the platform you already run, with the two people who did the teardown.

What it costs

One price,on the table.

The same two numbers on every teardown. Payback we work out on your real orders, on the call.

  • $4,000

    To build

    The portal on your store: accounts, prices, cases, minimums, reorders, fulfilment. Scoped from the teardown.

  • $300

    A month to run

    Hosting, upkeep, support, and the changes that come with how you sell. The two of us, on the other end.

The people

Two people,start to finish.

  • Design & the relationship

    Vernon Stordy

    On the Island, in person — your point of contact, start to finish.

    LinkedIn
  • Engineering & the build

    Dan

    Ships the software, and joins the call to scope the technical work.

Get a teardown

Tell us how your wholesale works.The teardown is free.

Your store, your platform, how buyers order today. If we can rebuild it, you get the teardown — what’s broken, the portal rebuilt on your store, and the price — before any pitch.

This site is the demo.